Practices benefit from sunglass sales boost
Superb
weather conditions over the past three months have led to a boom in
sunglass sales through optical practices worth £18.9m according to
market research company.
It reported that during
the second quarter of 2010, monthly sales of sunglasses have hit a
three-year record. GfK also revealed that May 2010 saw record sales with
over 87,800 sunglasses sold through practices, with a value of £7.4m,
the highest levels since May 2007 when 103,000 pairs were sold at a
value of £9.4m.
Giving insight to optical
practitioners about how to optimise their product offering among the
3,100 different sunglass models selling in UK practices excluding
Northern Ireland, GfK revealed that there had been a continued trend in
favour of women's sunglasses ahead of unisex models. The company's data
showed that two in five sunglass sales had been manufactured
specifically for the female demographic. Plastic models were
particularly popular with women during the quarter, accounting for 91
per cent of sales in the women's category.
Contrary to positive sunglass sales and the overall UK economy's
growth of 1.1 per cent, the UK's ophthalmic frame market remained in
decline during the second quarter of 2010 according to GFK. Quarterly
sales of £208.5m represented a 4.3 per cent value decline compared to
the same period in 2009 and 13.7 per cent less than in 2008.
In May 2010 the ophthalmic frame market achieved the highest volume
and value sales since March 2009, but returned to decline in June with
sales falling 10.6 per cent in comparison to those of June 2009.
GfK also reported that in May frames selling at less than £45 and
above £220 experienced the most significant growth, 55.8 and 48.5 per
cent respectively. In June it reported that the less than £45 and more
than £220 price segments proved more resilient than the rest of the
market and actually recorded year-on-year growth rates of 60.4 and 26.3
per cent.
It said that this polarisation of the market emphasised long-term
trends. Compared to the same period two years ago when the less than £45
price point accounted for 26.9 per cent, GfK said it now represented
35.9 per cent of all glasses sold in the UK. In the above £220 category
which accounted for sales of 37,400 pairs during the quarter, GfK
disclosed that one in four sales were full frame women's models while
unisex rimless frames accounted for 17.4 per cent of this category.
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